Posted: January 27th, 2009 | Author: Mark | Filed under: Childhood Memories, Fort Worth | Tags: leonards | No Comments »
Leonards was legendary, and their M&O Subway is perhaps my favorite memory of the store. I had to share this advertisement that appeared in a Casa Manana program from the mid-60s. What immediately caught my eye was the conductor. Is it me, or does he look remarkably like the work of Charles Schultz? The head has a certain Charlie Brown shape, and those sure look like Linus’ eyes. I really doubt that Schultz was the artist, but it’s clear that his style was being emulated. The subway graphic was a frequently used symbol of Leonards, and I clearly remember it from the paper covers that we had to wrap our school textbooks with. (remember those?!)
Posted: January 13th, 2009 | Author: Mark | Filed under: Childhood Memories, Fort Worth, Vintage Postcards | Tags: leonards | 4 Comments »
Whereas mom favored shopping at department stores like Striplings, Cox’s or Monnigs, my father preferred Leonard’s or “Monkey Wards”. This made those two stores frequent destinations for father-and-son Saturday outings, particularly Leonard’s. To a boy age 7 or so, there was simply no comparison between going with mom to Striplings and with dad to Leonard’s. What made Leonard’s special? For one, it had a subway that shuttled customers to and from their remote parking lot. That would be the only selling point a kid would need, but there’s more: the store was great, with a dizzying array of merchandise. Things were presented in a much more cluttered fashion than was seen elsewhere. It wasn’t that you couldn’t find what you were after, but rather that you’d find things you didn’t expect, which was undoubtedly the plan. Shopping at Leonard’s was an adventure.
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Leonards was legendary, and their M&O Subway is perhaps my favorite memory of the store. I had to share this advertisement that appeared in a Casa Manana program from the mid-60s. What immediately caught my eye was the conductor. Is it me, or does he look remarkably like the work of Charles Schultz? The head has a certain Charlie Brown shape, and those sure look like Linus’ eyes. I really doubt that Schultz was the artist, but it’s clear that his style was being emulated. The subway graphic was a frequently used symbol of Leonards, and I clearly remember it from the paper covers that we had to wrap our school textbooks with. (remember those?!)
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